As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the subsequent step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how does one decide what to blog about? Well, you could blog about anything truly, but since this series is about the way to make your online business more successful, Iwould recommend that you do it about your business and your products ( niche ). Duh.
Exactly what about your business may be tougher to decide.
do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there a gap that you could fill? Is there some information about your category that you think is necessary to get out there, and that may resonate with your Buyer Personas? Then thatis what your blog should be about.
Now here’s the list of things you’re going to want to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your current main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also have to decide what persona and feel you need your blog to have, that may influence the domain, tagline, and name you select. If you’re already adding your blog to your current site, then you’re somewhat limited as to choice, as it should relate back to the original site in some way. But if your blog is the whole site, then the sky and your imagination in the limit.
* The tagline remember that both the name and the tagline become searchable, so you must pick them meticulously to make certain that you’re indexing under the right keywords for your business.
* The name ( seems easy, but you will possibly spend a little more time coming up with this than all the rest ).
The reason why I am telling you to take a while to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you may maintain your rankings, but you may lose something more intangible – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it after, putting a little thought and effort into it before you start will save everyone a headache and some rebranding after.
Here are the other stuff you’ll need to know when starting your own blog :
Your design. There are lots of software choices out there with customizable interfaces. If you’ve already got an appear and feel that you like for your internet site, you can modify it and use it for your blog. Or, if you’d like something a touch more stand-alone, you can just use the same colors ( to connect it to your most important site ) but has a completely different feel and appear. You can always go back and modify it later, so don’t stress out about this one as much. Design is far more of a learning experience, and plus you will be testing elements to grasp exactly what your buyers want ( and don’t worry, we will get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, need to have a personality. The most successful blogs have their own unique voice that is so strong that you can almost imagine the person chatting when you’re reading it. And although Ihave done posts on good grammar before, you must walk a fine line yes, use good grammar and spelling whenpossible, but you may also take liberties if it suits your voice. I’ve used non-good grammar thingies ( see ) where it’s acceptable. But if you keep to good grammar in every other way, it’ll be apparent that you’re doing otherwise for color and humor instead of that you donot know any better.
Above all, keep in mind that your blog is meant to be about you and your business. Don’t try to be something that you’re not a big part about being a Trusted Expert is the fact that you are authentic.
last point on this topic… Just start a blog. I am significant here and I highly recommend everyone have a blog that is on a topic they’re keen about and especially if they need to be seen as an expert in that niche.
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